Calvin Klein
eCommerce Website
If you are a 'Belieber', then you would definitely know the garment he is famously known to be a dedicated ambassador for - Calvin Klein. Calvin Klein another brand owned by PVH, whom also sought to update its Australian facing ecommerce website.
MY ROLE
Revised and maintained a design system
Executed UI design and testing
Championed developer collaboration
Project Overview
Similar to the Tommy Hilfiger project, I was appointed lead designer of a project brief that presented challenges pertaining to budget, timeframe and a client's incomplete style guide. Once again, this presented constraints regarding creative direction and user experience.
To create a visually coherent face for the brand, I worked closely with the client to finesse and complete their style guide, using the website as a testing platform. The final style guide was incorporated into the site redesign.
The project required me to be flexible, adaptable and attuned to changing circumstances during the design process and in responding to a client’s unique needs.
Despite the unforeseen challenges, my skills allowed me to navigate the project successfully and meet the client brief.
